WE HEART SURFER GIRL!
Surfer Girls Saving World
We worked on some special products for Surfer Girl Surf Shop here in Indo. The design was a bit challenging. As a matter of fact we used that word, it’s actually got kind of an Indonesian sound to it- “NUH-YES”. It’s what you say when somebody asks you to do something AND you try to say NUH-OH to but want to do it so bad you say- NUH-YES. And why was it so difficult? Coz it’s lots and lots of little tiny pieces all different pattern and different color and each one has to be cut individually applied individually and VERY carefully laminated so it all comes together right.We ended up having to figure out some new methods and got better at the process and now are better off because of it. But we knew it was gonna be tough. I think at one point time Niluh threw a flower at in Ketut’s general direction or something REALLY out of control. Not like Sam. When he gets frustrated he just calmly walks into the other room, kicking the door down to get there, but at least he’s not launching frangipangis at the staff . 
And why would we want something that much? Because we think they are a really great fun company that shares a lot of our values. Because they don’t forget about the local market and keep a lot of really reasonably priced products in their store so local Indo girls can afford to shop there and buy sweet products and feel all happy and cool. Because they have an awesome homegrown design team that pushes us to higher levels and collaborates effectively. Because they are concerned about the environment and have been using a lot of MODAL fabric in their production and of course the world’s most amazing recycled plastic products from the Bombsters. But maybe mostly because they give the surfer chicks respect by taking a chance and making a store just for them. The boys get plenty. Recently one of the big multinational surf companies had a contest they paid top prize of 100,000 USD to the boy winner and paid 5000 USD to the girl. How lame is that. That is sometimes the mentality still in the surf world. The girls look good on the beach and the boys do the real surfing. Those days are so over. Some of the big boys are having a hard time understanding that. We surf, and if those big guys with their global empires would paddle out now and then and could see the chicks shredding here in Bali. It’s just so OBVIOUS. So the girls have their own special surf shop and it’s called appropriately Surfer Girl. http://www.surfer-girl.com It’s a great place. Check it out. We think you’ll “heart” it too.
